Digital Campaign Manager

DIGITAL CAMPAIGN MANAGER  

Reporting to the Digital Sales Manager, the Digital Campaign Manager will be responsible for focusing primarily on implementing and managing digital advertising by leveraging all CMG and WFXT Fox 25 Boston media capabilities. The Digital Campaign Manager will assist Account Executives with sales process by checking inventory, completing spec sheets, compiling RFPs; support campaign launches by processing orders and trafficking of all web ads. The Digital Campaign Manager will also work with Account Executives to maximize campaign performance and provide ongoing and end of campaign summary metrics and proof of performance.

  • Perform customer needs analysis (CNA) in the field to uncover client's goals and strategic objectives
  • From CNA create custom strategies and tactics to achieve client's goals and format into custom client facing proposals
  • Present proposal to client
  • Assist National Sales Department with digital RFP's for National clients
  • Understand and communicate the "consumer path to purchase" theory and how specific digital products relate
  • Recommend specific digital services to support the different areas in the "sales funnel"
  • Evaluate CMG's digital product offering against customer's needs, budget and competitors' offerings.
  • Communicate specific product specifications and processes to clients to ensure quality and timely execution of purchased products
  • Provide a consultation to advertisers on social media best practices and participate in social media engagement
  • Set up research studies for clients including view through studies
  • Work with client's Google Analytics to help analyze campaign effectiveness
  • Serve as project manager between sales, CMG's centralized trafficking, CMG Ad Studio for ad creation and CMG SEM/SEO team
  • Create custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell
  • Trouble shoot invoicing/reconciliation with 3rd Party reporting and Co-op
  • Point person for AE's, sales managers, clients, and various station departments including Research, News, Sales and Promotions to provide a full suite of sales materials
  • Point person between sales, promotions, production, research, programming, public affairs, and web/digital media in fulfillment of the sales process for stations initiatives like High School Sports
  • Point person for the promotions department to implement all sales promotions.
  • Work with the News Department and Digital web team on web, APP, WAP and other digital analytics.
  • Successfully complete other related tasks and/or projects as needed
  • Bachelor's degree (B.A) from four-year college or university in digital marketing, digital advertising and/or digital sales; and 4 years related experience and/or training; or equivalent combination of education and experience.
  • Digital industry knowledge about digital products including display advertising, streaming, native advertising, social media, SEM/SEO and reach extension products.
  • Digital industry knowledge about Website analytics including compiling usage reports and interpreting results.
  • Must be highly proficient in Microsoft PowerPoint, Excel, and Outlook
  • Excellent written and oral communication skills
  • Strong problem solving and analytical skills
  • Strong time management and organization skills
  • Ability to work independently and as part of a team
  • Can easily identify priority items and complete in a fast-paced deadline driven environment
  • Must possess positive customer service attitude with both internal and external contacts; flexible, patient, courteous, professional and problem solver

Apply on-line via https://cox.taleo.net/careersection/cox_externalcareers/jobdetail.ftl?job=1517033&lang=en&sns_id=mailto