Account Executive

ACCOUNT EXECUTIVE
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MANAGER: General Sales Manager                                 DEPARTMENT: Sales

FLSA STATUS: Exempt                                                      DATE: March 2015
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WFXT/Fox 25 is an equal opportunity employer.

  • Develop and manage revenue producing relationships with clients and agencies
  • Prospect for new business and build a full pipeline of sales prospects
  • Analyze client marketing goals and develop needs-based solutions to achieve them
  • Oversee campaign execution and analysis
  • Provide consultation to sales managers, sales teams, and clients
  • Work collaboratively with internal partners to drive revenue
  • Develop and maintain accounts through all stages of the selling process, from prospecting through the close, and follow-up to ensure repeated sales activity
  • Research, identify and develop new prospects for both traditional TV ad sales
  • Work as part of a sales team through consistent communication, sharing of ideas and industry information and active participation in team meetings
  • Create and use promotions/marketing opportunities to generate incremental and new revenue
  • Work cohesively with sales team, traffic and production to maximize revenues, following processes which are conducive to smooth work flow
  • Stay abreast of industry trends through various sources
  • Successfully complete other related tasks and/or projects as needed
  • Proven track record of sales success in local media setting
  • BA/BS degree with a minimum of three years of media sales, account management or buying experience
  • Ability to work alone and as part of a team
  • Excellent presentation skills
  • Excellent verbal and written skills
  • Hard-working, integrity, relationship-builder with a winning attitude
  • Strong problem solving and analytical skills
  • Work with brand teams, ad operations and finance to provide client satisfaction
  • Proficient with Microsoft Office and CRM tools
  • Some travel necessary
  • Valid driver's license with good driving record required
  • Must have good working knowledge of ratings, BAR reports, etc.
  • Co-op and vendor support knowledge helpful

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