Soon after Mattel announced Barbie dolls would come in new skin tones, heights and body sizes, an unlikely group thinks the company should do more to diversify the brand's products.
Fifty-seven years after the iconic tall, blonde doll debuted, Mattel issued the biggest changes in the children's toy yet. The company announced it'd sell Barbies with seven skin tones, 22 eye colors and 24 different hairstyles in tall, petite and curvy body shapes.
After nearly six decades real little girls can finally buy a #Barbie that looks like real girls. #progress pic.twitter.com/CNUPxMH3kC
— 8420 Nevada Group (@8420official) January 29, 2016
@Barbie only took you how long? Cheers though!
— Zy ⭐️ (@zyrusha) January 28, 2016
Curvy #Barbie? That's good. Now, where's #DadBod Ken?
— PeytonsHead (Retired) (@BigHeadBS) January 28, 2016
@ubiquitousidiot 😉😉 Exactly! ! Is Ken Perfect just as ge us, while Barbie should Change? ?🌹🌹😁
— Dawn Rosemary Rutter (@RutterDawn) January 28, 2016
Yeah but when are they going to make a Barbie for me, the disillusioned white male in his 30s?
— Big Structural Heel Bayley (@hamsandcastle) January 28, 2016
.@Mattel just released a new chubby #barbie doll...I can't wait for curvy Ken to come out! pic.twitter.com/7SeLLNRID4
— Will McFadden (@willmickyficky) January 28, 2016
Mattel is among many companies that have aimed to decrease promotion of "gendered toys," but Barbie is still marketed almost exclusively toward young girls.
Even still, many men have taken to social media to suggest the company create more realistic-looking male companions for Barbie.
It's unclear whether most of those commenting on the body types of the male toys genuinely wish to see more varied versions of the Ken doll or if their complaints serve the purpose of criticizing the company's action, gender equality and other political topics.
Cox Media Group