New professional women’s soccer franchise in Boston reveals team name, logo

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The new National Women’s Soccer League team in Boston set to start play in 2026 has a name: BOS Nation FC.

The new name, an anagram of Bostonian, was announced Tuesday. The team’s primary color will be green.

The club also has a new marketing campaign — Too Many Balls — a racy reference to the many men’s professional sports teams in Boston. The campaign includes some famous Boston athletes, including Tom Brady and David Ortiz.

BOS Nation, set to become the league’s 15th team, is owned by an all-female group led by Jennifer Epstein, Stephanie Connaughton, Ami Danoff and Anna Palmer.

“We really wanted a name that said strength and creativity and pride,” Connaughton told The Associated Press.

BOS Nation also announced Tuesday that actress and director Elizabeth Banks and Olympic gold medalist Aly Raisman had joined the ownership group. The team’s crest will be introduced in the near future.

“I’m really looking forward to see the community’s response,” Epstein said. “Sports teams are at their core community assets. We are the ownership group, but really, if we launch this team successfully, this team belongs to the city. ... We want our team to be embedded into the hearts and minds of our fans.”

The city was home to a previous NWSL team, the Boston Breakers — one of the league’s founding teams that dissolved in 2018. Before the NWSL, there were Boston teams that played in both the WUSA (2001-03) and Women’s Professional Soccer (2009-12).

BOS Nation FC will play home matches at White Stadium in Franklin Park. In an alliance with Boston Public Schools, the team will share the stadium with high school athletic teams. Both the city and the NWSL ownership group are making renovations on the facilities.

“It was really important that our team, which will have 20 or so home game days, that we had an impact 365 days a year, and with this pioneering first-of-its-kind stadium, that’s exactly what will happen,” Epstein said. “Our team will generate positive impact on the on the local community.”

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