John Hancock ending longtime partnership with Boston Red Sox

BOSTON — John Hancock is ending its longtime partnership with the Boston Red Sox.

“I want to share that at the end of this baseball season, as our Red Sox partnership comes to an end, we will take down our John Hancock sign at Fenway Park,” the insurance company’s chief executive, Marianne Harrison, said in a letter to employees.

The company’s iconic sign has shined bright in Fenway Park for over 30 years, lighting up many games and events, including Boston’s 2004 playoff run with heroics that broke the curse to concerts by legendary artists.

“Our contract with the Red Sox was coming to an end this year, and the timing provided us an opportunity to align future community investments with our new global Impact Agenda,” Harrison added. “As our business evolves, so too must our partnerships to support our future business and growth goals.”

Harrison said the company is planning a new home for the sign. Details will be unveiled in the coming future.

This news comes as the Red Sox reportedly reached a $17 million jersey patch deal with MassMutual.

This is a developing story. Check back for updates as more information becomes available.

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